Thriving in a digital economy


In 1968 the average life-span of a company was 61 years. Today it is 18. This trend is evidence of many things, including the pervasiveness of digital capabilities, human capital and other technologies that make it easier for newcomers to disrupt incumbents. But above all, it is evidence of how hard it is to remain relevant to your customers.

So how can you anticipate the next disruption to your industry? The answer is you can’t. But we can help you to be better prepared for it. We provide you with market-driven insights and access to technology ecosystems to help you, not just survive, but thrive.

Digital Engagement

Innovation Workshops

Technology Ecosystems

Digital Engagement

Unlocking data to bridge the cyber-physical 

Traditional industries are being disrupted by the advent of all things digital. But data-rich organisations are also facing the challenges. Only 1% of data captured is relevant; data can also be of bad quality or incomplete and lead to unintended business outcomes. We help our clients to explore their data to create a frictionless customer experience and increase the customer-lifetime-value.

Innovation Workshops


A fresh look for new ideas

Sometimes you just need to explore new approaches with your team. Whether its taking a fresh look at a recurring problem or looking for blue sky opportunities, we can help you facilitate your innovation workshops from a 1-day creativity drive to intensive data-driven think-ins.

Technology Ecosystems


Pioneering new technologies

When a new technology like IoT or Blockchain comes along, you can find yourself unsure about what it can mean for your organisation. We can help you define the best ecosystem strategy and plan to achieve your goals. Through our curated networks of domain experts and startups we ensure that your organisation is ahead of the curve

Tech World Tour

Looking forward to speaking on global innovation as part of Tech London Advocates and Tech Global Advocates at The Tech World Tour on November 16th in London.


IoT Workshops for Professionals

We are delighted to announce our new Internet of Things workshops for professionals. These high practical workshops use User-Centred methodologies to provide professionals without a technical background and their teams with the knowledge and tools to co-create use cases and pilot projects to take advantage of this new technology. Get in touch to find out more.


IoT Week Geneva

We will be at one of Europe’s largest IoT events in June, featuring over 250 speakers and 191 sessions dealing with all things IoT. BluSpecs will be leading a workshop at IoT Week 2017 that investigates user involvement and ecosystem development at  key deployment sites across large scale IoT pilots.

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IoT Tribe

The club where Corporates and Startups do business

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Fintech at Startup Olé

Join us at Startup Olé in Salamanca this April where we will be joined on stage by BT Radianz, Besepa and Aplazme to discuss whether in Fintech large corporates should ‘buy it or build it’.

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IoT World 2016, Dublin

This November saw us travel to Dublin for IoT World to showcase our best Startup Scaleup companies at the excellent event that saw corporates, technology providers, startups and policy makers from across Europe share their kowledge and experiences. For our startups it...

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Contact us if you would like to know more

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BluSpecs Innovation S.L.| Moscatelar 1N | 28043 Madrid| Spain | +34 91 164 9324| +44 (0)203 286 2982| C.I.F/VAT. B-87087300 | Aviso Legal