X-ray of emerging jobs and sectors 2025 | DigitalES
Between 2019-2024, driven by growing business activity and digital transformation, the number of jobs posted online in Spain has dramatically increased. Analysing more than 2.3 million of them, DigitalES observed
- The largest demand for jobs was those that involved AI and generative AI. Among non-technical roles, marketing positions lead in this area, while roles in the educational and sales sector follow closely behind.
- Jobs such as data analyst have seen a 317% increase in job offers and this is a discussion point to shed light on the rising importance of AI development tools across industries.
- Softs skills are fundamental. 67% of job descriptions in 2024 included ‘agility’ as a requirement, and 30% mentioned ‘analytical thinking’. Yet only 12% of candidates for digital ICT roles include such skills in their profiles.
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We attended the DigitalES third edition of the “X-ray of Emerging Jobs and Sectors” held in Madrid, where expert speakers presented the findings of the homonymous study, and highlighted key insights into the roles, skills and sectors which are defining the future of employment.
Lucila Finkel, Director General for New Forms of Employment at the Ministry of Labour and Economy, pointed out that today’s labour market is facing several challenges. One key issue is the mismatch between the talent available and the skills that businesses truly need. She noted that technologies like AI and digitalisation are increasingly influencing professional roles. However, there is a lack of clear standards for how these technologies should be implemented. Additionally, even though many automated processes still require human input, workers often lack the training needed to use these tools effectively.
Digitalisation and automation from the perspective of industry
Representatives from leading companies such as EY, Bosch, Huawei, AELEC, and TechHub FP Euroformac came together for a panel to discuss how automation is changing workplaces and how businesses are responding. They highlighted how automation has become part of everyday operations, helping teams deliver faster, high-quality results. The use of AI in internal operations was also discussed, ranging from small tasks like taking meeting minutes to larger ones like generating reports.
Organisations are adapting their internal training programmes to ensure they stay up to date with technological changes. They are offering employees opportunities to upskill and develop the digital skills they need to succeed. For example, AELEC conducts large-scale studies to monitor employee skills and match them with the needs of the energy sector, providing targeted training. Bosch maps employee skills to optimise job roles and encourage peer learning, while EY is working on developing micro-credentials for flexible, practical learning in the workplace.
The panel also acknowledged that while automation offers great opportunities, its success depends on skilled people. Implementing automation requires systems and safeguards, as well as adaptability, empathy, and a willingness to grow alongside technology.
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Preparing for tomorrow’s digital age
As the job roles continue to evolve to require more advanced digital skills, there has been growing awareness around the future of employment. The findings of the study provide guidance for companies, policymakers, educators and professionals navigating the changing world of work. It identified emerging roles, discussed essential skills associated with them and outlined growth forecasts. From specialists in sustainable health technology to AI-driven geriatric robotics technicians the report reveals necessary skills and growth projections for these future professional profiles