The Brief

Toys account for 23% of product alerts that could lead to serious harm or even death. Market Surveillance Authorities (MSAs) across the EU are overwhelmed with the multiple channels through which faulty or fraudulent goods can enter the part as a result of the exponential growth in eCommerce. There was a need to explore ways to increase the effectiveness of product surveillance through a better use of data.​

The pilot was commissioned to explore the feasibility of creating a data system and dashboard that could provide actionable insights for MSAs from across the EU

Our Solution

The diversity of data sources and formats required a structured approach to data gathering and analysis. The initial step involved the analysis of leading online retailers across Europe and data sources to create a data model capable of dealing with multiple taxonomies for retail categorisation, legislation and trade statistics.​

A product monitoring system was developed to track the products across 8 retailers. The cloud-based data system implemented automating ETL processes, conducting forecasting and running validation processes. As a result, a platform was produced that offers an interactive dashboard for visualising data for the MSAs and European Commission, covering 27 countries and 13 different toy categories, encompassing over 500,000 items.​

Results

A cloud-based AI powered solution that has demonstrated the viability of creating a system that acquires real-time market data on EU products.​